303 Group, Perth uses the newspaper inserts to show off some of the features in the IKEA PAX wardrobe series. "Slide to open" the door reads, and ta-da, you can look into the closet several pages later in the newspaper.

Creative team: Nic Montagu (Photographer) Lindsay Medalia (Creative Director) & Richard Berney (Creative)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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