Imperial Beer - Volcano, Factory, Rainwater - posters, USA

dabitch's picture
Posted by dabitch on 31. July 2008 - 11:55

Images were at one point removed at the Request of Y&R's Creative Director Craig Evans - until some "rights issues" have been sorted out. - no updates on rights issues yet, so I'm moving this to spec work.

Y&R in Irvine created these awesome looking posters to remind folks that Imperial beer is truly from Costa Rica and not anywhere else.

Imperial Beer
Agency: Y&R Advertising, Irvine
Creative team:
John Schulz (Photographer)
Craig Evans (Creative Director)
Mike Stivers (Art Director)
Craig Evans (Copywriter)

Your rating: None Average: 3.8 (23 votes)
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Submitted by purplesimon on 31. July 2008 - 11:52.
purplesimon's picture

Lovely posters, but this kind of messaging seems to be in just about every beer advert these days (Stella, Kronenberg, et al)

Submitted by dabitch on 31. July 2008 - 21:34.
dabitch's picture

Stella? I thought they were reassuringly expensive since 1972 or something. Is that tied to place of brewing - because if it is that point has gone *swoosh* past me.

Submitted by purplesimon on 1. August 2008 - 9:40.
purplesimon's picture

Well, not to a place of brewing, but to a family and recipe - similar if not exactly that same! Just seems one of those messages that all beers use at some point! Maybe I'm just tired of seeing this kind of campaign, not matter how nice it looks!

Submitted by alex on 1. August 2008 - 10:11.
alex's picture

It's a bit Jack Daniel's, too I think.

Submitted by Neo on 5. August 2008 - 10:11.
Neo's picture

Rights issues???

Submitted by dabitch on 5. August 2008 - 10:22.
dabitch's picture

I have no idea. I asked. Not any wiser right now.

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