We just received a submission from Grey Worldwide, New Delhi, India of a billboard that has already been making the adblog rounds. It advertises www.delhishomeless.org - a domain which currently contains a link farm but previously hosted the shelter rights campaign, a citizen's initiative to address the problems of the homeless in Delhi. The poster ran last year in the spring of 2006.

It reminds me just a tad of the 1995 Badlander 'parkbench media' in its thinking. The Crispin & Porter campaign used traditional media to show that the outdoors was someone elses home.

Agency: Grey Worldwide, New Delhi, India Creative Directors: Sandipan Bhattacharyya, Manoj Deb Art Director: Manoj Deb Copywriter: Aparaksha Mukherjee Year and country of release: 2006, India
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • alex's picture
    alex

    Hmm. Clever on first glance, then not so clever. Firstly, what's indoor advertising when it's at home (no pun intended)? Secondly, it's trying to raise awareness of homeless people by saying 'hey, people are sleeping outside you know'! In India, of all places!

    No, it's someone trying to win an award again, surely?

    Apr 02, 2007
  • Dabitch's picture
    Dabitch

    I wonder how effective it was since the domain in the ad has been bought by a linkfarmer already.

    Apr 02, 2007
  • alex's picture
    alex

    Aye. Or whether there was any real link in the first place...

    Apr 02, 2007

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