Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.

To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.

Cramer-Krasselt, Milwaukee
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie

Commercials: 

Comments (6)

  • Neo's picture
    Neo

    I LOVE it, very nice.

    Jul 31, 2009
  • arrella's picture
    arrella

    The best one is "Chance of crash" , the scariest one is "days in hospital bed".

    Aug 04, 2009
  • Dabitch's picture
    Dabitch

    I thought with the current health insurance/system debate in the states the REALLY scary one is "accident bills"....

    Aug 06, 2009
  • Dabitch's picture
    Dabitch

    I just found this post which argues that this campaign misses the target.

    Slower Is Better Roadside Speed Campaign Misses on Motivation

    This recent anti-speeding campaign from the Elm Grove Police Department fails to understand the key people whose behavior it's meant to change: males between 16 and 25.
    To them, a digital readout sign is a video game. Can they set the high score?

    Are young males really that stupid? Really?

    Aug 11, 2009

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