PSA & Public Interest

Innovative Outdoor: Slower Is Better

by: steiny, Jul 30 2009 - 9:57pm
steiny's picture
By steiny on July 30, 2009 - 21:57

To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.

Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.

Cramer-Krasselt, Milwaukee
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie

Prev/Next links

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Dabitch's picture

Clever. I like it.

Neo's picture

I LOVE it, very nice.

kamari's picture

This is awesome.

arrella's picture

The best one is "Chance of crash" , the scariest one is "days in hospital bed".

Dabitch's picture

I thought with the current health insurance/system debate in the states the REALLY scary one is "accident bills"....

Dabitch's picture

I just found this post which argues that this campaign misses the target.

Slower Is Better Roadside Speed Campaign Misses on Motivation

This recent anti-speeding campaign from the Elm Grove Police Department fails to understand the key people whose behavior it's meant to change: males between 16 and 25.
To them, a digital readout sign is a video game. Can they set the high score?

Are young males really that stupid? Really?

Anonymous Adgrunt's picture

Yes, they are that stupid.

Most Commented Recent

related articles

1996-2024 adland® all the adnews not fit to print - all rights reserved, adland® is a registered trademark.