The International Spy Museum in Washington, DC are still at it, following up on their really cool interactive poster that disguises itself as you walk past it they are running these two campaigns, created by Red Tettemer.
Each execution includes a Text2Go call to action that encourages pedestrians to solve puzzles and uncover the real truth behind the double agent’s various disguises. Staying true to the mysterious Spy brand, there is no revealed incentive until the pedestrian sends a text. The truth is then uncovered and the user is surprised with a coupon for the Spy Museum.
The ads are appearing as part of a station domination at the Metro Center in Washington DC through the end of this month.