In a campaign for women's rights, the Internationale Gesellschaft für Menschenrechte (IGFM) who won a Bronze Epica for "Burka" earlier this year, now show a woman in a burka next to garbage bins for a slightly shocking visual, as she blends in so well. Women are easily disposed of? Shudder. The oppression of women is too easily overlooked reads the line, and indeed if you son't spot her at once you feel that you overlooked it. Way to make the viewer feel guilty, JvM!

Ad agency: JUNG von MATT, GERMANY, Hamburg Executive Creative Director: Jan Rexhausen Creative Director: Dörte Spengler-Ahrens Copywriter: Sergio Penzo/Daniel Pieracci Art Director: Gun Kanjanapokin Account Supervisor: Marco Köditz Producer: Philipp Wenhold
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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