Interesting stunt orchestrated by Y&R in Israel, if you're a newsjunkie you know that last year July 12 Ehud Goldwasser and Eldad Regev were abducted, and since being kidnapped nobody has heard from them.

On July 12th this year, at precisely 9:05 in the morning - the time the soldiers were abducted - all leading Israeli internet sites blacked out for five minutes.

The pages shown instead looked a lot like those standard 404 not found files, but instead read "The soldiers cannot be found". This movie shows all sites involved, and yes that's Google in the midst. The blackout was all over the Israeli internet, so much so that broadcast TV couldn't do any worse and decided to join "blacking" out broadcasts as well.

Ad agency : Y&R in Israel,

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.