Italian communist leader uses non-conventional marketing techniques

 
 

Italian communist leader uses non-conventional marketing techniques

Fausto Bertinotti, leader of the Italian communist party Rifondazione Comunista, is promoting his nomination to the primaries for the Unione, the democratic Italian party, using viral/guerrilla marketing tecniques. The concept of the campaign is a yellow post-it with the words "I want" and the claim "Attacchiamoli!" (with the double meaning of "attack them" and "stick them"). On the post-it you can write what you want for a better country and spread your claims everywhere. The post-it will be distribuited using volunteers. http://www.faustobertinotti.it

via emmebi & NinjaMarketing.

Adland: 

Add new comment

Top