Garbage Can Review wanted to draw attention to the fact that too many people are eating on the street. So they did "trash can reviews" in the same way a food connoisseur writes a restaurant review. "Despite the perfect location, near quite a few restaurants, it was quite disappointing. The vegetable leftovers were miserable, and the portions were very small. It took me 15 minutes of digging and battling with stubborn empty cartons until I finally reached some real food....

Name of project: Trash can review Client: JAR – Jewish Assistance & Relief Fund Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: September 2009 Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Shirley Bahar Copywriter: Sharon Refael Account Director: Adam Polachek Account Supervisor: Tal Cohen Account Executive: Anat Ruderman

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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