JOHN LENNON, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

INSIGHT: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.

Client: The Rock & Roll Hall of Fame
Title: John Lennon "Strawberry Fields"
Agency: KNARF, New York
Creative Director: Frank Anselmo

Art Directors: Michael Lubrano, Kimberly Yau
Copywriters: Kimberly Yau, Michael Lubrano

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.