John West - Peli-Can (2008) Print (Australia)


John West - Peli-Can (2008) Print (Australia)

John West is known for canned salmon, tuna, sardines, anchovies, kippers, herring, mackerel and pilchards, with a claim to only choosing the best fish. And so it would be logical that the pelicans stock up on John West cans. The Peli-Can advertisement was developed at Grey Melbourne by executive creative director Ant Shannon, senior art director Tim Holmes, senior copywriter Brendan Guthrie, with retouching done at Electric Art.



Pelican't open the cans though, can he?

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