The ad agency Famous in Belgium enlisted some help from JCDecaux media to create an Ice beer poster - that is, the poster is made of ice and the beers are frozen in it. The Jupiler beer bottles had to be replaced during the day, so in a sense it also worked as a sample stand. ;)

Ad Agency: Famous

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.