JWT India took the old Chinese propaganda that the Great Wall is so big you can see it from outer space and spun it on its head for their Ford Endeavour: THINKxBIG campaign. Instead their new propaganda is that "it's possible to spot the really big Ford Endeavour from outer space".

AGENCY: JWT INDIA Creative Directors: Senthil Kumar & Joono Simon Art Director: Charles Kollanoor Copywriter: Senthil Kumar

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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JWT wants you to Think Big | Adland ®


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