JWT India took the old Chinese propaganda that the Great Wall is so big you can see it from outer space and spun it on its head for their Ford Endeavour: THINKxBIG campaign. Instead their new propaganda is that "it's possible to spot the really big Ford Endeavour from outer space".
AGENCY: JWT INDIA
Creative Directors: Senthil Kumar & Joono Simon
Art Director: Charles Kollanoor
Copywriter: Senthil Kumar