To add to the punch of the visual, this ad was reportedly published in the Khaleej Times on 9/11.
“I thought it was an interesting take on the horrors of the terrible day,” says Prashant Sankhe, Creative Director at PerceptGulf, Dubai, UAE – the advertising agency which created the ad. “The same could happen to the human body too… if subjected to the terrors of smoking,” Prashant says drawing a parallel to the life-threatening risks of smoking.
Client: Khaleej Times
Advertising Agency: Perceptgulf, Dubai, UAE
Creative Director: Prashant Sankhe
Copy: Sudeep John Koshy
Art Director: Prashant Yeware