anti-smoking 911

To add to the punch of the visual, this ad was reportedly published in the Khaleej Times on 9/11.

“I thought it was an interesting take on the horrors of the terrible day,” says Prashant Sankhe, Creative Director at PerceptGulf, Dubai, UAE – the advertising agency which created the ad. “The same could happen to the human body too… if subjected to the terrors of smoking,” Prashant says drawing a parallel to the life-threatening risks of smoking.

Client: Khaleej Times Advertising Agency: Perceptgulf, Dubai, UAE Creative Director: Prashant Sankhe Copy: Sudeep John Koshy Art Director: Prashant Yeware
Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.