anti-smoking 911

To add to the punch of the visual, this ad was reportedly published in the Khaleej Times on 9/11.

“I thought it was an interesting take on the horrors of the terrible day,” says Prashant Sankhe, Creative Director at PerceptGulf, Dubai, UAE – the advertising agency which created the ad. “The same could happen to the human body too… if subjected to the terrors of smoking,” Prashant says drawing a parallel to the life-threatening risks of smoking.

Client: Khaleej Times
Advertising Agency: Perceptgulf, Dubai, UAE
Creative Director: Prashant Sankhe
Copy: Sudeep John Koshy
Art Director: Prashant Yeware


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.