Oogappel optricians on von Baerlestraat in Amsterdam has a new 'wild plakken' poster campaign out in the Dutch city - one that spoofs those infamous kickboxing and wrestling posters to make a point. Read more to see the campaign.

Client: Oogappel optricians
Creatives: Christopher Pugmire & Sharon Cleary
Creative Director: Murray White
Design: Darren Hughes
Photography: Carmen Freudenthal
Styling: Elle Verhagen
Agency: Springer & Jacoby Amsterdam


Comments (2)

  • Dabitch's picture

    I rated it five just for "ASTIGMATIC ARMAGEDDON!"

    Jan 26, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.