Oogappel optricians on von Baerlestraat in Amsterdam has a new 'wild plakken' poster campaign out in the Dutch city - one that spoofs those infamous kickboxing and wrestling posters to make a point. Read more to see the campaign.

Client: Oogappel optricians
Creatives: Christopher Pugmire & Sharon Cleary
Creative Director: Murray White
Design: Darren Hughes
Photography: Carmen Freudenthal
Styling: Elle Verhagen
Agency: Springer & Jacoby Amsterdam


Comments (2)

  • Dabitch's picture

    I rated it five just for "ASTIGMATIC ARMAGEDDON!"

    Jan 26, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.