Oogappel optricians on von Baerlestraat in Amsterdam has a new 'wild plakken' poster campaign out in the Dutch city - one that spoofs those infamous kickboxing and wrestling posters to make a point. Read more to see the campaign.

Client: Oogappel optricians Creatives: Christopher Pugmire & Sharon Cleary Creative Director: Murray White Design: Darren Hughes Photography: Carmen Freudenthal Styling: Elle Verhagen Agency: Springer & Jacoby Amsterdam

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture

    I rated it five just for "ASTIGMATIC ARMAGEDDON!"

    Jan 26, 2006

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