Kids Day "Vandalized Computer Monitors" - ambient, USA
Back in August 2007, the creative team Frank Anselmo & Jayson Atienza at BBDO New York pulled a massive prank, where they gained access to the building before office hours, and "vandalized" over 500 shiny new iMac screens. Oh I would have loved to see peoples reactions. :))
Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles.
To promote "Bring Your Kids To Work Day," childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone's computer monitor.
Advertised brand: Kids Day
Title: "Vandalized Computer Monitors"
Headline and copy text: "Bring your kids to work day."
Advertising Agency: BBDO New York, USA
Art Directors/Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
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comments
- Actually overwhelming labor
10 min ago - אני רוצה ששמי יהיה על בקבוק
4 hours 49 min ago - Name Asaad
Coca cola
Thankz
4 hours 52 min ago - What, no pitchforks and
19 hours 7 min ago - Worth it for your dream
19 hours 8 min ago - I could care less about the
20 hours 10 min ago - Okay, it may be hokey in some
1 day 9 hours ago - What is the name of the song
4 days 6 hours ago - With this card, they're
4 days 11 hours ago - Haha as well as "Why is it?"
4 days 18 hours ago


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