Lady Gaga, Alecia Keys, Justin Timberlake, Usher, Elijah Wood and Kim Kardashian staged digital death on twitter by giving up tweeting December 1 to direct attention to the "Keep a Child Alive" buy life campaign. They also posed for posters, and Kim had to go the arm up sexy route, presumably to gather donations from necrophiliacs. At least Alecia Keys is playing dead proper.

Fans can help "buy the stars" back by donating to KCA through the Buy Life site, with a StickyBits app that scans Buy Life barcodes, or by texting BUYLIFE to 90999.

The idea isn't just to dress their posters with celebrity eye candy, the celebs are "dying" online by shutting down their social networking until one million dollars is raised.

I can't be the only one hoping they'll never meet that sum. Where can I put some money to never have to hear about Kim's new diet on social media ever again? It's working though, the site is getting so many calls for donations... that it's dying. Irony.

Agency: TBWA/Chiat/Day, New York Chairman/CCO: Mark Figliulo Client: Keep a Child Alive Creative Director: Lisa Topol ACD/Copywriter: Jonathan Marshall ACD/Copywriter: Josh DiMarcantonio ACD/Art Director: Eric Stevens Copywriter: Ani Munoz Art Director: Isabella Castano Head Of Production: Robert Valdes Print Production: Katherine d' Addario Print Production: Joni Adams Designer: Eric Kopicki Photographer: Markus Klinko Photographer: Indrani
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture
    Dabitch

    Hang on, does it say "buy her life now" at the very end of the Elijah Wood shot?

    Yes it does.

    Boooo.

    Dec 01, 2010

Leave a comment