These billboards are going up in and around Hollywood right now, featuring Kim Kardashian wearing green while everyone else wears white. "Stand Out" is the motto from Midori, as their sickly green drinks do. This idea and execution, featuring Kim of all people can only work in an around Hollywood because everywhere else on the planet this is incredibly out of touch and tacky as all get out. Kind of like drinking a melon-liquor drink is, so I guess that works.
Client: Midori
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