JWT NY has launched new TV and print ads for Kimberly-Clark’s Depend brand. Coinciding with retail availability of Depend Underwear for Men and Depend Underwear for Women in Prints and Colors, the campaign titled “People Know” was created by JWT NY and spotlights the everyday achievements of men and women, while reinforcing how Depend products provide users with the discreet protection needed to confidently maintain and active lifestyle.

Ad agency: JWT NY Executive Creative Director: Sarah Barclay Creative Director: Josh Kilmer-Purcell Art Director: Chad Baker and Anthony Chelette Copywriter: Humberto Jiron Print Producer: Stacey Horn Print Photographer: Robert Wilson TV Director: Peyton Wilson TV Producer: Matt Joyner Production Company: Nonfiction Unlimited Country: U.S. and Canada

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.