JWT Amsterdam and Kit Kat teased all those Apple fans lining up for new gear by having a sandwich board sign man stand in line wearing the "Have a break, have a kit kat" logo. Nicely done.

Advertising Agency: JWT, Amsterdam, The Netherlands Executive Creative Director: Bas Korsten Art Director: Daniel Ashkol Copywriter: Maarten Van Kempen

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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