With this campaign Grey Hong Kong are targeting the male audience who dream of teeny tiny women polishing their shoes. I'm not even going to try and understand the appeal in that. Is that some sort of tinkerbell fetish I've never heard of?

Client: Kiwi Shoe Polish Agency: Grey Hong Kong Lester Lee : Photographer Keith Ho : Executive Creative Director Brian Ma / Alfred Wong : Creative Director Brian Ma / Leo Yeung : Art Director Alfred Wong / Tony Chan : Copywriter
Commercials: 
Country: 

Comments (11)

  • alex's picture
    alex

    Tiny dirty women, no less. Is it a reference to those car wash scenarios with soapy women? I just want to know how they all managed to get streaks of polish on their thighs.

    Oct 06, 2008
  • Dabitch's picture
    Dabitch

    I guess that comes from straddling newly polished shoes....

    Oct 06, 2008
  • alex's picture
    alex

    Thats the voice of experience, that is.

    Oct 06, 2008
  • Dabitch's picture
    Dabitch

    *Moahahahaha* You're never going to stop until we've firmly established a red-headed sex-kitten persona here, are you? Plus, are you saying I'm tiny? Cuz' I am. ;P
    .. Oooh! Nice shoes you have on there mate...

    Oct 06, 2008
  • Allan1's picture
    Allan1

    Freshly polished. Just need to be... buffed... :-)

    Oct 06, 2008
  • alex's picture
    alex

    Just helping you with your brand management, that’s all. I’m surprised you’re interested in these old hiking boots though.

    Oct 06, 2008
  • Dabitch's picture
    Dabitch

    Ah, but I love lumberjacks. ;P Brand management, heh, Dabitch is a brand now? Quick, what are the brand key words?

    Oct 06, 2008
  • alex's picture
    alex

    Ah, you're just fishing for compliments now.

    Oct 06, 2008
  • Dabitch's picture
    Dabitch

    Meh. I thought you'd come up with a list like "Redhead, wicked, awesome, h4ck3r, sex machine"
    damn, you didn't fall for it! Must. be. more. subtle.

    Oct 06, 2008
  • alex's picture
    alex

    Don't know if 'awesome' is a workable brand attribute, but the rest...

    Oct 06, 2008
  • Allan1's picture
    Allan1

    I'm a lumberjack and I'm OK
    I sleep all night and I work all day

    I cut down trees, I eat my lunch
    I go to the lavatory
    On Wednesdays I go shopping
    And have buttered scones for tea

    I'm a lumberjack and I'm OK
    I sleep all night and I work all day

    I cut down trees, I skip and jump
    I like to press wild flowers
    I put on women's clothing
    And hang around in bars

    I'm a lumberjack and I'm OK
    I sleep all night and I work all day

    I cut down trees, I wear high heels
    Suspenders and a bra
    I wish I'd been a girlie
    Just like my dear Papa

    Oct 07, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.