Kiwi Shoe Polish - Wet dream - print, China

dabitch's picture
Posted by dabitch on 6. October 2008 - 13:43

With this campaign Grey Hong Kong are targeting the male audience who dream of teeny tiny women polishing their shoes. I'm not even going to try and understand the appeal in that. Is that some sort of tinkerbell fetish I've never heard of?

Client: Kiwi Shoe Polish
Agency: Grey Hong Kong
Lester Lee : Photographer
Keith Ho : Executive Creative Director
Brian Ma / Alfred Wong : Creative Director
Brian Ma / Leo Yeung : Art Director
Alfred Wong / Tony Chan : Copywriter

Your rating: None Average: 3.5 (21 votes)
Submitted by alex on 6. October 2008 - 14:06.
alex's picture

Tiny dirty women, no less. Is it a reference to those car wash scenarios with soapy women? I just want to know how they all managed to get streaks of polish on their thighs.

Submitted by dabitch on 6. October 2008 - 14:20.
dabitch's picture

I guess that comes from straddling newly polished shoes....

Submitted by alex on 6. October 2008 - 17:26.
alex's picture

Thats the voice of experience, that is.

Submitted by dabitch on 6. October 2008 - 17:27.
dabitch's picture

*Moahahahaha* You're never going to stop until we've firmly established a red-headed sex-kitten persona here, are you? Plus, are you saying I'm tiny? Cuz' I am. ;P
.. Oooh! Nice shoes you have on there mate...

Submitted by Allan1 on 6. October 2008 - 17:48.
Allan1's picture

Freshly polished. Just need to be... buffed... :-)

Submitted by alex on 6. October 2008 - 17:52.
alex's picture

Just helping you with your brand management, that’s all. I’m surprised you’re interested in these old hiking boots though.

Submitted by dabitch on 6. October 2008 - 18:16.
dabitch's picture

Ah, but I love lumberjacks. ;P Brand management, heh, Dabitch is a brand now? Quick, what are the brand key words?

Submitted by alex on 6. October 2008 - 18:21.
alex's picture

Ah, you're just fishing for compliments now.

Submitted by dabitch on 6. October 2008 - 18:23.
dabitch's picture

Meh. I thought you'd come up with a list like "Redhead, wicked, awesome, h4ck3r, sex machine"
damn, you didn't fall for it! Must. be. more. subtle.

Submitted by alex on 6. October 2008 - 18:34.
alex's picture

Don't know if 'awesome' is a workable brand attribute, but the rest...

Submitted by Allan1 on 7. October 2008 - 20:08.
Allan1's picture

I'm a lumberjack and I'm OK
I sleep all night and I work all day

I cut down trees, I eat my lunch
I go to the lavatory
On Wednesdays I go shopping
And have buttered scones for tea

I'm a lumberjack and I'm OK
I sleep all night and I work all day

I cut down trees, I skip and jump
I like to press wild flowers
I put on women's clothing
And hang around in bars

I'm a lumberjack and I'm OK
I sleep all night and I work all day

I cut down trees, I wear high heels
Suspenders and a bra
I wish I'd been a girlie
Just like my dear Papa ["Mama" in very first version]

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