The advertising world lost a giant when Paul Arden passed away.


Lürzer's Archive tips their hat to the man who influenced so many. Kudos.

It's not how good you were, it's how good you made us want to be

Created by Publicis Zurich Florian Beck (Creative Director) Jo-Wayne Peacock (Art Director) Thomas Berger (Art Director) Mario Nelson (Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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