Announcing the “Lürzer’s Archive Student of the Year 2009”
For the fifth year in succession, the award for this year’s best student work has now been presented. Once again, Miami Ad School wins the palm.
“The Kodak ad feels fresh and, for a student campaign, it’s very nicely executed. (…)
It's still simple and understandable. Even more so when you think the camera itself is prominently featured!! Doing a good ad featuring mainly a pack shot is a hard thing to do.”
Says Menno Kluin, the very first “Student of the Year” and, just like this year’s winners, a former student of the Miami Ad School Hamburg, and now a very successful art director for Saatchi & Saatchi and Y&R New York.
Overall, 7,689 readers voted for their favourite ad together with a first convened jury consisting of Menno Kluin, John LaMacchia (Y&R New York), and our editor-in-chief, Michael Weinzettl, which finally awarded the prize to Juri Zaech and David Aronson for the most outstanding submission.
The best 34 campaigns submitted by universities and several different schools managed to be nominated for the “Lürzer’s Archive International Student’s Awards” and appeared in issues 5/08 to 4/09 in the category “Students.”
The Miami Ad School Students explained their work:
“Maybe the inspiration for the campaign came from the fact that we were interning in Paris and didn’t speak French. The hardest and funniest thing was to come up with the details in the ads. You would think that coming up with stuff that doesn’t make any sense would be easy but it was surprisingly hard.”
The winner has been invited to the Golden Drum Awards taking place in Portorož in October 2009, where he will also be awarded the “Student of the Year” trophy, a specially produced “Lürzer’s Archive Six-Pack”.
The award was launched in 2004 to give students from advertising and communication design a platform on which to publish their own work.
“Lürzer’s Archive” is published bimonthly and has over 152,000 readers in 35 countries all around the world.
The Six-Pack – a unique and special trophy awarded to the Student of the Year
“Lürzer’s Archive International Student of the Year 2009”
Juri Zaech (Art Director) and David Aronson (Copywriter)