Action made for the launching of Renault Clio 2011 line.

Title: “Label” Advertising Agency: NEOGAMA/BBH Product: Renault Clio Advertiser/Client: Renault do Brasil Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas e Wilson Mateos Art Director: Kleyton Mourão Copywriter: Pedro Guerra Account Director: Luiz Tosi Account Manager: Thais Pedro and Diego Passos Advertiser's Supervisor: Frederic Posez, Cássio Pagliarini and Andrea Costa
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Comments (3)

  • Neo's picture
    Neo

    What does the text say? You've explained the idea in the image, but we can't read it.

    Aug 31, 2010
  • neogamabbh's picture
    neogamabbh

    RENAULT CLIO LABEL
    Subscribers of the largest weekly magazine in the country were surprised by the launching campaign of Clio 2011, created by NEOGAMA/BBH. In an August edition, the label that contained the subscriber’s data, usually in rectangular format, had the shape of Clio’s silhouette and contained the sentence "Now you understand that Clio is for you?". This was the first time an initiative of this kind was performed in the magazine by an advertiser from the automotive industry. The action was elaborated to show that Clio, the popular car from Renault, has been made for all, also for the ones that had not yet thought about the possibility of having one.

    Aug 31, 2010
  • Neo's picture
    Neo

    Thanks for that. I like it.

    Aug 31, 2010

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