Spotted this rather nice press-ad for Bodyform. Normally a very drab category with recycled ideas and little insight this ad show that the authors know what it's like to be wearing a skimpy bikini and frolicking in the water.

Shame that the pack-shot is seemingly 'glued' on, with such a harsh color and strong shadow on it, ruins the otherwise nice typographic look of the ad IMHO.

Client: Bodyform


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.