Clemenger BBDO Wellington brings us this rather gory depiction of what might happen if you don't sleep and drive. Brings a whole new meaning to the phrase "I'm gonna go crash" doesn't it?

Geoff Francis, Retoucher Mat Blamires, Photographer Philip Andrew, Executive Creative Director Mark Harricks, Creative Director & Art Director & Copywriter Paul Nagy, Art Director & Copywriter Paul Young and Brigid Alkema, Art Directors & Copywriters Suit - Sean Keaney

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.