Land Transport New Zealand & New Zealand Police "Sleep" campaign.

 
 

Land Transport New Zealand & New Zealand Police "Sleep" campaign.

Clemenger BBDO Wellington brings us this rather gory depiction of what might happen if you don't sleep and drive. Brings a whole new meaning to the phrase "I'm gonna go crash" doesn't it?

Geoff Francis, Retoucher
Mat Blamires, Photographer
Philip Andrew, Executive Creative Director
Mark Harricks, Creative Director & Art Director & Copywriter
Paul Nagy, Art Director & Copywriter
Paul Young and Brigid Alkema, Art Directors & Copywriters
Suit - Sean Keaney

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