100 people from across Europe competing in a 24-hour silent disco, as part of a campaign to promote the new Samsung BEAT DJ mobile phone.
From 6pm 7th July, contestants will begin listening to music on their BEAT DJ phones, and will attempt to continue dancing until 6pm 8th July.
However, if the person receives a call or text during that time, they will be eliminated from the competition. Contestants have, therefore, spent the past few weeks informing family and friends to not contact them over the period.
The last contestant standing will receive €10,000 to take the Swedish singer September out to dinner, and keep whatever cash is left over.
The event, created by Lean Mean Fighting Machine, will be broadcast live in its entirety online at www.thelastcall.tv