It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.
Client: League Against Cancer Agency: Y&R Lima Flavio Pantigoso (Executive Creative Director) Christian Sánchez (Head of Art) Daniel Lobatón (Copywriter) Mirko Cuculiza (Art Director) Patricia de la Cuba (Agency Producer) Carla Wilson (Account manager)
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by kidsleepyWell it's not our ad, we just post them, but you...
by AnonymousCoward (not verified)I like this commercial too! I really, really like...
by AnonymousCoward (not verified)Hello, can you tell me about the music in your ad...
by DabitchThat is a nice track.
by DabitchI like the F inside the B idea in the new logo,...
it's a gift. Also, I never worked in Pittsburgh...