It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.

Client: League Against Cancer
Agency: Y&R Lima
Flavio Pantigoso (Executive Creative Director)
Christian Sánchez (Head of Art)
Daniel Lobatón (Copywriter)
Mirko Cuculiza (Art Director)
Patricia de la Cuba (Agency Producer)
Carla Wilson (Account manager)

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.