It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.

Client: League Against Cancer Agency: Y&R Lima Flavio Pantigoso (Executive Creative Director) Christian Sánchez (Head of Art) Daniel Lobatón (Copywriter) Mirko Cuculiza (Art Director) Patricia de la Cuba (Agency Producer) Carla Wilson (Account manager)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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