It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.

Client: League Against Cancer Agency: Y&R Lima Flavio Pantigoso (Executive Creative Director) Christian Sánchez (Head of Art) Daniel Lobatón (Copywriter) Mirko Cuculiza (Art Director) Patricia de la Cuba (Agency Producer) Carla Wilson (Account manager)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.