New twist on the old transparent photo meme as the posters show what you can imagine with the help of lego. Yes, literally, with the help of Lego. It took 97,096 pieces and three outdoor adshells to make this. Nice.

Ad agency : Ogilvy & Mather Malaysia
Executive Creative Director: Gavin Simpson
Executive Creative Director: Robert Gaxiola
Creative Director: Eric Yeo
Copywriter: Greg Rawson
Copywriter: Ross Fowler
Art Director: David Stevanov
Illustrators: Andrew Tan Tsun Wen/David Stevanov/Greg Rawson
Lego Artist: Nocholas Foo
Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.