New twist on the old transparent photo meme as the posters show what you can imagine with the help of lego. Yes, literally, with the help of Lego. It took 97,096 pieces and three outdoor adshells to make this. Nice.

Ad agency : Ogilvy & Mather Malaysia Executive Creative Director: Gavin Simpson Executive Creative Director: Robert Gaxiola Creative Director: Eric Yeo Copywriter: Greg Rawson Copywriter: Ross Fowler Art Director: David Stevanov Illustrators: Andrew Tan Tsun Wen/David Stevanov/Greg Rawson Lego Artist: Nocholas Foo Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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