It's soon Valentine's Day, and LG has a flexible phone. Yes. Flexible. Don't know if it blends but it'll bend. This ad notes that most flirting starts with texting these days and shows off LG's unique feature in a Valentine's way.

You know you want to check out more about the LG flex.

Agency: M&C Saatchi Stockholm, www.mcsaatchi.se

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.