Nutripro make diet-dogfood, and Prolam Y&R, Santiago shill the goods by pointing out that fat dogs are voyerists. No, I mean, fat dogs don't get laid. Wait, no scratch that, I mean "life's hard when you're a fat dog". Because presumably, female dogs reject fat dogs. Or, they screw the pooch as they're too wheezed out by attempting to run to even consider any amorous activities.

Client: Nutripro
Agency: Prolam Y&R, Santiago
Tony Sarroca (Executive Creative Director)
alvaro becker (Creative Director)
andres echeverria, cristian costa (Art Director)
tomas cisternas (Copywriter)
Patricio Pescetto (Photographer)
Ricardo Salamanca (Illustrator)
pancho cardemil (Account manager)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.