This ad wants you to do a double-take, the classic 'misdirect' lies in the art direction again, it looks simple enough but this body-part double was probably very hard to achieve.
Headline: "The fastest growing cancer among women is not what you think."
"Ask your doctor to check your neck for thyroid cancer. Light of Life foundation. checkyourneck.com"
Agency: Lowe New York
Creative Director(s): Gary Goldsmith/Dean Hacohen/Bernie Hogya
Copywriter: John Schildkraut
Art Director: Eider Suso/Bernie Hogya
Account Director: Alecia Fox