How lightly scented? Lightly as in car scent lightly? ... Euh?

Client: Unilever Arabia Client: Lipton Agency: JWT Dubai Executive Creative Director: Chafic Haddad Art Director: Nizar Swailem / Layan Aziz Copywriter: Ash Chagla Illustrator: Nabil Kamara / Mahesh Kubal Account Director: Dana Al Kutoubi Photographer: Tejal Patni
Commercials: 

Comments (6)

  • alex's picture
    alex

    I know what they're getting at - but to me, the association is a turn-off. Car air fresheners are never nice.

    May 21, 2008
  • Allan1's picture
    Allan1

    I guess you're supposed to think of the tea bag as a much better air freshener.

    BTW, where in Dubai do they have that kind of scenery? (Except in a studio)

    :-)

    May 21, 2008
  • Neo's picture
    Neo

    I think the scenery is their translation of "This is what Bergamot smells like"

    May 21, 2008
  • Allan1's picture
    Allan1

    I prefer Stash Earl Grey with Double Bergamot.

    May 21, 2008
  • cartoonconn's picture
    cartoonconn

    really? another "hanging from the rear view mirror" ad?

    May 22, 2008
  • alex's picture
    alex

    Yes, I can see they've asked the question: what's heavily scented? But still, I don't like the association. Earl Grey tastes like the cup wasn't rinsed properly anyway, so I can't imagine reducing the strength of the bergamot would help much. Terrible stuff.

    May 22, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.