"Discover a new side of Liseberg - dare you stay after 5 pm?" So reads the line that appears on the poster which changes at night, a technique that involves printing on both side of the paper to take advantage of the three lights in the poster stand. I've used this technique myself for a Douwe Egberts christmas coffee called "Winter Gloed" (winter glow), and the trick is really to keep the image simple. Liseberg has a photo of a smiling kid in a cape, and at night he turns into a proper creepy vampire with ghouls behind him. Nice.
Advertising Agency: DDB Gothenburg, Gothenburg, Sweden
Art Director: Andréas Silverblad
Copywriter: Anna Pettersson
Post production: Linda Engström
Business Director: Nils Rylén
Account Manager: Marie Molander
Planner: Ashkan Azadi