"Discover a new side of Liseberg - dare you stay after 5 pm?" So reads the line that appears on the poster which changes at night, a technique that involves printing on both side of the paper to take advantage of the three lights in the poster stand. I've used this technique myself for a Douwe Egberts christmas coffee called "Winter Gloed" (winter glow), and the trick is really to keep the image simple. Liseberg has a photo of a smiling kid in a cape, and at night he turns into a proper creepy vampire with ghouls behind him. Nice.

Advertising Agency: DDB Gothenburg, Gothenburg, Sweden Art Director: Andréas Silverblad Copywriter: Anna Pettersson Post production: Linda Engström Photographer: Aorta Business Director: Nils Rylén Account Manager: Marie Molander Planner: Ashkan Azadi
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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