"Discover a new side of Liseberg - dare you stay after 5 pm?" So reads the line that appears on the poster which changes at night, a technique that involves printing on both side of the paper to take advantage of the three lights in the poster stand. I've used this technique myself for a Douwe Egberts christmas coffee called "Winter Gloed" (winter glow), and the trick is really to keep the image simple. Liseberg has a photo of a smiling kid in a cape, and at night he turns into a proper creepy vampire with ghouls behind him. Nice.

Advertising Agency: DDB Gothenburg, Gothenburg, Sweden
Art Director: Andréas Silverblad
Copywriter: Anna Pettersson
Post production: Linda Engström
Photographer: Aorta
Business Director: Nils Rylén
Account Manager: Marie Molander
Planner: Ashkan Azadi

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.