The Israel AIDS Taskforce has made use of the app Secret to create awareness.

In Israel and around the world, HIV-positive people are faced with stigmas created by society. The Israel AIDS Taskforce aims to rid the country from the prejudice surrounding HIV carriers and treat them as equals.

To make this happen, Y&R Israel enlisted several HIV-positive people to upload real pictures of themselves on Secret, with the message: “I am HIV-positive and it’s no secret”.

Nice use of an app for this message. I hope it promotes education and awareness to help with this issue.

Client: Israel AIDS Taskforce Agency: Y&R Israel Guy Bar - CEO & Chief Creative Officer Deputy CEO – Yuval Vaingast Oren Bennaim, Moshe Saikevich - Creative Director Asi Gurtenberg - Copywriter Gil Aviyam - Art Director Moran Darzi - Account Supervisor Halit Kraus - Account Manager CEO Aids Task Force – Dr. Yuval Livnat The organization's spokesman - Nissan Strauclr
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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