How do you welcome the punters to the recently freshened up posh mall of the expensive "upper east side" of Stockholm? Well, since it is the neighbourhood where everyone was supposedly born with silver spoons and walls in homes have paintings in gold frames rather than posters as decoration... yeah you guessed it.... this is how we make the hyperlocal ad fit in.

Simply add a gold frame to the ad poster in the subway. The ad reads "welcome to Östermalm" and is signed by the hyperlocal mall called Fältöversten.