Because innocence is sexier than you think
Yes. This was their line back in the 1970s. And their choice of image.

See also the commercial with the lollipop licking girl, and the press ad with the teddy-bear hugging girl

Love's Baby Soft Cosmetics

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.