Lowe Bull campaign for Cape Times newspaper, collage style

 
 

Lowe Bull campaign for Cape Times newspaper, collage style

Four executions in the campaign for the Cape Times paper: 'A Riveting Read' are made from newspaper clippings that make up a relevant shape. for example, a bulldozer shape is made by articles about the crises Zimbabwe is experiencing.

Nicole Redelinghuys, art director at Lowe Bull said: "We wanted to make a statement that people could relate to - a statement that would have an effect on the readers and encourage them to engage their minds. The Cape Times took this opportunity to really speak out about issues facing South Africa and the world."

(Read more to check out one of the ads)

Art director, Annie Klintworth adds: "We found the original quarter page scribble of a whole lot of newspaper clippings making up a map of the world.
The ads have come a long way since then, and all it took was one good idea, a lot of blood and a few tears and of course, Mr Delivery, to get where we are today with work we are proud of."

Lowe Bull

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