Lowe Bull pulls Axe stunts in nightclubs

 
 

Lowe Bull pulls Axe stunts in nightclubs

Lowe Bull in South Africa has taken Unilever's Axe (Lynx) off the TV screens and into the hot nightclubs. Like an Axe ad in real life, their stunt contains the usual ingredients of an Axe wearing man and women who suddenly can't control themselves.

The premise, their "unsuspecting" male model hangs out in a nightclub, drink in hand and a bag thrown over his shoulder, there is nothing out of the ordinary about the man... Until the Axe-gals pull up in their truck outside.....

The Axe women, all dressed like extras from Barberella and curved like a typical male fantasy enter the club, attracting the attention from every man in it who just can't help but check them out. The femme fatale's check the whole club out and suddenly stop - next to our unsuspecting man.

The drag the man, who protests only mildly, off to their femme fatale-mobile, dropping his shoulder bag on their way out. Clubgoers would have to be pretty drunk not to notice the commotion.

As the first girls leave, enter the second troop of women who have been clubbing like everyone else. "Hey, you dropped a bag" they shout to the man and the sexy girl posse, but they pay no mind. So the girls open the bag only to find it full of Axe Dry sample cans and "Missing" flyers (below) that they proceed to give out to every man in the club.


Click on image for a larger view.

We presume the missing man lived happily ever after.

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Comments

Neo's picture

Re: Lowe Bull pulls Axe stunts in nightclubs

Being that guy: Nice work if you can get it...........

sport's picture

Her come the Barbarella babes.

Nice one Lowe.

dabitch's picture

Re: Lowe Bull pulls Axe stunts in nightclubs

Yes, what (straight) man wouldn't want to be dragged away by the Barbarella babes posse?
But pray tell, did they get their fashion tips from the movie When Dinosaurs Ruled the Earth?

troymcclure's picture

Re: Lowe Bull pulls Axe stunts in nightclubs

Wow. This is like my wildest fantasy come true - only the scantily clad vixens in mine are Bea Arthur, Janet Reno and Ann B. Davis.

AnonymousCoward's picture

Re: Lowe Bull pulls Axe stunts in nightclubs

wow.. that's a 'real' ad :P

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