Advertising agency Lowe Bull created this ad for Sunlight Fabric Softener.

According to the creative director, Gareth Lessing, the idea behind this ad was to demonstrate the product's softening power in a straightforward and clear-cut manner. With obvious imagery such as this, one can hardly miss the point. Shot by photographer Clive Stewart, the ad recently won Silver at the Eagle Awards.

Lowe Bull

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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