Medocular wanted to remind people who have slight sight damage that glasses and lenses aren't the only option out there, some sight problems can be corrected. With this subway and newspaper print campaign, they want to attract people who are really tired of their old lenses and poking fingers in their own eyes.
Rudolph Hahnenberger, CEO at Medocular, is pleased with the campaign: "The image could be seen as provocative, but personally I find it funny and brilliant. The campaign is aimed at people who are tired of their lenses and this finger-image pretty much sums it up." he said to Resume.
Subway poster from the campaign. The copy says that Medocular has saved more than 10,000 people from sight problems.