Luxor Highlighters - Chaplin, Hitler and Che - press ads, India
Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.
What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do.
Click on the links to get nice big view where you can read the copy.
Big Hitler
Big Chaplin
Big Che
Update: this ad was recognized as a Scam Ad in Cannes
Kudos goes to:
Ad agency Leo Burnett Mumbai
Kunal Mhabadi (Illustrator & Typographer)
Santosh Padhi (Typographer & Creative Director)
KV Sridhar (Creative Director)
Santosh Padhi (Art Director)
Russell Barrett (Copywriter)
comments
- I don't know about Sweden but
4 hours 42 min ago - If it wasn't obvious before,
5 hours 19 min ago - "They then proceed to get
17 hours 43 min ago - Who is the actor?
1 day 8 hours ago - I knew what was happening and
1 day 11 hours ago - Great.
1 day 23 hours ago - cuz its hilarious. nerd
2 days 12 hours ago - Shame on Delta for not
3 days 11 hours ago - Hillshire Farms - GO MEAT!
3 days 17 hours ago - "When I say Shrimp, you say
3 days 18 hours ago
I don't feel like reading the entire text to see what it says, but the fact that the high-lighted bits form a coherent story is quite neat.
Nice!
Cannes winner 2008, mark my words.
Won Silvers at 2008 International ANDY Awards for Newspaper Graphic Design Campaign and Personal Products Campaign.
Silver? I thought it would get a gold.
Maybe at Cannes?
Yup - at Cannes. The campaign won Gold Press Lion (Cannes 2008). ;)
.... and then promptly lost it again for being a Scam ad (I suddenly realized I hadn't updated this post to include that info - fixed now).
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