Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.

What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do.

Click on the links to get nice big view where you can read the copy.
Big Hitler
Big Chaplin
Big Che

Update: this ad was recognized as a Scam Ad in Cannes

Kudos goes to: Ad agency Leo Burnett Mumbai
Kunal Mhabadi (Illustrator & Typographer) Santosh Padhi (Typographer & Creative Director) KV Sridhar (Creative Director) Santosh Padhi (Art Director) Russell Barrett (Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • Wendall's picture

    I don't feel like reading the entire text to see what it says, but the fact that the high-lighted bits form a coherent story is quite neat.

    Mar 11, 2008
  • Shika's picture

    Cannes winner 2008, mark my words.

    May 26, 2008
  • caffeinegoddess's picture

    Won Silvers at 2008 International ANDY Awards for Newspaper Graphic Design Campaign and Personal Products Campaign.

    Jun 01, 2008
  • Dabitch's picture

    Silver? I thought it would get a gold.

    Jun 01, 2008
  • caffeinegoddess's picture

    Yup - at Cannes. The campaign won Gold Press Lion (Cannes 2008). ;)

    Jun 19, 2008
  • Dabitch's picture

    .... and then promptly lost it again for being a Scam ad (I suddenly realized I hadn't updated this post to include that info - fixed now).

    May 16, 2011

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