Brief: Encourage use of the portable "Lynx bullet", so you may be perfume-prepared in case there are any girls around whom you might want to .... impress.

Advertising Agency: BBH, London, UK Creative Director:Dominic Goldman Art Director: Adam Thompson Copywriter: Dan Glover-James Photographer: Julian Wolkenstein Agency producer: Jeremy Gleeson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.