In the USA where Lynx is called Axe, they still seem to be running them surreal ads showing armpits with feet in dating situations. Meanwhile in the UK, the campaign on the same proposition is illustrated with ubercool Boris Vellejos pinup art and point out that all women prefer dry guys. Yup, all of 'em.

agency: Bartle Bogle Hegarty, London

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • Robblink's picture

    F***in' awesome! Reminds me of the movie Splash with Daryl Hannah!

    May 05, 2004
  • caffeinegoddess's picture

    That's great! Puts the arm pit ad with feet to shame.

    May 05, 2004
  • Dabitch's picture

    aye, it's one of them "I wish I had done that".... Been able to call Boris to illustrate my ad that is.

    May 05, 2004
  • deeped's picture

    I adore the tagline! And in Sweden the brand Lynx is a snowmobile...

    May 06, 2004
  • deeped's picture

    Hey... this is guys who use gasoline as deo :)

    May 09, 2004
  • Neaner's picture

    at you can get desktop images of the three mermaid Boris-art-ads. You may never want to open a window with work again.

    May 25, 2004