The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. Messages on the signs would read "step ten meters and save 1000 lives". Click the image to enlarge and read all details.

Grey, Hong Kong
Keith Ho : Executive Creative Director
Alexandre Koch / Buji Ng : Creative Director
Doris Leung : Art Director
Lesley Fung : Copywriter