Magic FM promised to get rid of mosquitoes by "using a special frequency in the radio signal". Everyone tuned in that summer to try it out.

Advertising Agency: Graffiti BBDO Bucharest, Romania Creative Director: Mihai Gongu Art Director: Ioana Avram Copywriter: Ana-Maria Taralunga Illustrators: Ecaterina Orbulescu, Ioana Avram

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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