In order to sell Magielle, we had this idea, This lingerie’s is so hot, it's more taboo than nudity. So we placed the pixels on the lingerie instead of the model.

Advertised brand: Magielle
Advert title(s): Too sexy
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Art Director: Ionut Rusu
Copywriter: Cristian Scurtu
Photographer: Dan Vezentan


Comments (1)

  • andromeda's picture

    Nice twist, I like it. Nice photography as well. But what magazines will this run in? It seems targeted to men.

    Dec 21, 2009

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