In order to sell Magielle, we had this idea, This lingerie’s is so hot, it's more taboo than nudity. So we placed the pixels on the lingerie instead of the model.

Advertised brand: Magielle Advert title(s): Too sexy Advertising Agency: Mercury360, Bucharest, Romania Creative Director: Liviu Turcanu Art Director: Ionut Rusu Copywriter: Cristian Scurtu Photographer: Dan Vezentan

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Comments (1)

  • andromeda's picture

    Nice twist, I like it. Nice photography as well. But what magazines will this run in? It seems targeted to men.

    Dec 21, 2009