Oh my, you know when people tell you to THINK BIG when it comes to advertising ideas? The team at TM Advertising, Irving, Texas, USA took this beautifully literally when doing an outdoor stunt for Nationwide Insurance.

They covered the entire parking lot with a paint spill, seemingly from the paint buckets in the photographs on their building billboards. Nice touch with the paint covered VW still parked too.

TM Advertising, Irving, Texas

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • kurtberengeiger's picture

    I like the immensity of this, but the "flow" of the paint spill just doesn't really work for me. Especially on the booth in the parking area... But then, I'm no AD either...

    Jan 23, 2008
  • Wendall's picture

    Neato. I want to see more "3d" advertising like this.

    Jan 23, 2008
  • smizzly_bob's picture

    Can people still park in the painted over spaces or was the whole lot made useless?

    Jan 24, 2008
  • Dabitch's picture

    I think people would get pretty pissed off if they couldn't park due to an ad....

    Jan 24, 2008

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