How can we show students that is important to be aware with the environment without being boring?

Showing them that, to have paper, trees needed to be cutted.

The math is simple: more paper, less trees.

And how can it be different? Simple.

Advertised brand: ESPM/RJ
Advert title(s): Chainsaw
Headline and copy text :
"A conta é simples: mais papel, menos árvores."

Advertising Agency: STAFF Brasil, Rio de Janeiro, Brasil
Agency website:
Creative Director: Paulo Castro
Art Directors: Guilherme Cunha, Oswaldo Luiz
Copywriters: Lucas Cassol, Iuren Alves
Additional credits: Technical Support - Wilson Azand
Published: March 2010


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