Interesting. I notice this, though, on Ogilvy's site: http://tinyurl.com/c7hoab

Surely they aren't running two different big-spend campaigns for toy cars within a couple of months of each other?

You have a very big fat valid point there. Can you pick up the phone and ring Ogilvy for me? Today has been a bad day of people sending in iffy work - I'm in quite the foul mood now. Also, this is why I called out the funky gmail address. Creatives who have nothing to hide submit work from the ad agency email address and i set off alarm bells but I wasn't sure.

Well the reason I looked is that I remembered older Hotwheels campaigns and the 'carpet' idea isn't nearly as good. I reckon it's a case of 'bastards with no taste rejected my work of genius' syndrome.

Naaah. If you look at them, both are photoshop fun ideas, and both of them have the same art directors on the team. The very same guy as sent in the submission. (I have asked Ogilvy straight up now though, so we can clear up any confusion here)

Maybe they just liked this version better than the one that ran (I don't).

Ogilvy confirmed that these ads are running/about to run - updated post. :)

Hell yeah! Way to crack the nut on that hotwheels stuff, guys!