Mattel Hot Wheels - Parquet, Tiles & Carpet - print, UK

Ogilvy, London. UK did this, on poster sites right now, says the creative who submitted it via their personal gmail account.: @OGILVY helped us out here with exact info: "mattel: yes it run in outdoor and is about to run in press.". Thank you!

Ad agency: Ogilvy, London. UK Creative Director: Alasdair Graham Head Of Art: Andy Bird Copywriter: Jason Mendes. Andy Wyton Art Director: Andy Wyton. Jason Mendes Account Manager: Leah Walsh Account Supervisor: Kate Dowling Photographer: Chris Jelley. Photolibrary. Agency Producer: Mark Doyle. Retoucher: Trevor Qizilbash @ Tag Art Buyer: Coral Stafford. Brigette Martin Country: UK First appearence: April, 2009.
AnonymousCoward's picture
alex's picture

Interesting. I notice this, though, on Ogilvy's site: http://tinyurl.com/c7hoab

Surely they aren't running two different big-spend campaigns for toy cars within a couple of months of each other?

Dabitch's picture

You have a very big fat valid point there. Can you pick up the phone and ring Ogilvy for me? Today has been a bad day of people sending in iffy work - I'm in quite the foul mood now. Also, this is why I called out the funky gmail address. Creatives who have nothing to hide submit work from the ad agency email address and i set off alarm bells but I wasn't sure.

alex's picture

Well the reason I looked is that I remembered older Hotwheels campaigns and the 'carpet' idea isn't nearly as good. I reckon it's a case of 'bastards with no taste rejected my work of genius' syndrome.

Dabitch's picture

Naaah. If you look at them, both are photoshop fun ideas, and both of them have the same art directors on the team. The very same guy as sent in the submission. (I have asked Ogilvy straight up now though, so we can clear up any confusion here)

alex's picture

Maybe they just liked this version better than the one that ran (I don't).

Dabitch's picture

Ogilvy confirmed that these ads are running/about to run - updated post. :)

cartoonconn's picture

Hell yeah! Way to crack the nut on that hotwheels stuff, guys!